sáv HospitalityCreating a new hospitality experience in
Hong Kong

Challenge

A respected developer in Hong Kong, Chuang’s Consortium, is creating a new hospitality group under its umbrella to house hotel, resort and spa, as well as residential offerings. Hotel sáv in Hong Kong was to be the flagship and first demonstration of the sáv brand.

Idea

With the client, we co-created the FutureBrand idea “Explore More.” The sáv hospitality offering targets the millennial Chinese audience who are more interested in cultural education and adventure. This gets demonstrated across a brand visual system and language that is fun, stylish and experiential. The accent on the sáv name becomes an icon for an attitude and a point of view. The system can flex from dynamic to sophisticated depending on their offerings.

Solution

Working together with the sáv hospitality group, we created their brand strategy, architecture, and identity system across all of their three category offerings. We have continued to work with them on designing their other sub-brand offerings such as their F&B and retail line of products. FutureBrand also provides on-going brand advisory to ensure every touch points to be created on-brand.

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Awards