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Services | FutureBrand HK


Our passion is discovering inspiring ideas that will make your business successful.

We use an array of tools — most innovative and proprietary, some traditional — to understand your objectives, gain insights, and create ideas that bring the brand to life.

Brand Strategy

We can build your brand holistically, working from research to brand idea – or we can support you with specialized services, such as brand architecture or messaging strategies.


Brand audits Customer journey and experience audits Ethnographies Driver-of-choice analysis Brand strength measurement Qualitative consumer insights Semiotics Online co-creation forums


Brand idea development Positioning and brand definition Corporate purpose and values Tagline discovery Naming Tone of voice and messaging Portfolio strategy and rationalisation Brand architecture Brand governance Customer experience definition Future brand visualisation World development Co-branding and partnership strategy Implementation planning and change management Metrics and measurement

Brand Experience

We use a highly collaborative approach to develop engaging experiences for your brand that range from identities and visual systems to digital and brand development.


Logo and brand visual identity
Sensory design
Signature system development
Touchpoint/applications design
Literature and communications
Packaging design
Environmental and retail design


Brand guidelines
Design production and implementation
Brand-asset management systems


Brand user-experience
Customer journey design
Launch planning and events
Digital brand strategy and behaviour
Digital ecosystems and service design
Responsive digital design and development
Retail strategy and design
Signage and way-finding
Interior spaces and environments
Employee engagement
Employer branding and EVP

Innovation Tools

Our belief in creating a more positive future is embedded in the way we work. Our experience over the years has led us to developing proprietary tools and techniques that focus on innovation.


FutureBrand ThemeBank©
Pioneering brand development
Product and service design
Prototyping and concept testing


If you’re interested in having us participate in your event or conference, we offer senior level speakers from our global and regional leadership. Our compelling, tailor-made presentations inspire and inform your audience on subjects, such as branding, future trends and forecasting, innovation or specific subjects relating to future growth.


Our senior branding experts can also offer workshop planning, content and facilitation for large and small teams at every level – helping to align, inspire and deliver measurable outcomes. Find out more about our availability and qualifications for your speaking or workshop event, or speak with one of our senior branding experts, by contacting us here.